Fumi Ogunleye, an African Princess’ story mirrors the slogan “life begins after 40!” After managing several
Social and Health Agencies as a Registered Nurse with a Ph.D degree in Strategic Communications, Fumi was ready for a new
challenge. Determined to run her own company and eager to create luxurious wear for women her age, she is walking away from
her long career in the field of Nursing and Social Welfare and creating “pick me up” lounge and day wears featuring
exquisite designs in 100%cotton, luxurious charmeuse silk, heavily embroidered laces and brocades from the Royal Palace in
Emure-Ekiti, a community in West Africa.. After a 16 year career in Social and Health fields, she is ready to change gear.
Princess Fumi wanted an opportunity to share her royal background with others while dressing them up in elegant robes. Fashion
Designing was it for her!
from her background in Social Work and Nursing, she is inviting women from all walks of life, regardless of age, size or culture
into a lifestyle of hope and new beginnings. Princess Fumi has a mission, to empower, and encourage women to live their best
life. More importantly, she strives to entrust to her customers her colorful African culture. Fumi believes that women deserve
the best; that every woman is a princess, hence live the dream!
designs “Inspirations from the Royal
Palace” combine great workmanship with unique stories emanating
from the royal palace—The Adumori Royal Dynasty, of which she is a part. Her designs mesh vintage with modern day chic
and is predicted to be a “hit” with women ages 28+ and up. Her first designer collection “Her Majesty’s
Wardrobe” features 20 elegant styles (characterized by luxurious fabrics from around the world, fine laces, and unique
accessories) will empower women to live “the dream.” The uniqueness of her lounge and day wear collection is that
it caters to women’s need to feel and be luxurious, elegant, youthful, edgy
importantly, this collection carries a woman from the morning to night time with ease, comfort and “pizzazz.”
Her signature collection caters to the woman who appreciates life, its quality and wants a taste of luxury. Each style, each
with its own personality and price range are designed to be worn at home and outside of the home.
Fumi Ogunleye continues to have an innovator’s eye as she is the very first to design at-home / day wear inclusive of
all women with unique inspirations from the recent coronation of the King of Emure Ekiti, a Yoruba tribe in West
Though Princess Fumi is from a royal family, she is not afraid to pull up her sleeves and work. Adassa, Inc. and its
subsidiaries are built from the scratch! Her secret is understanding and truly knowing what women need, want and desire.
is her desire that ADASSA ™, Inc will be ranked by affluent women as one of the world’s most recognizable luxury
brands, Adassa, Inc will therefore grow substantially while remaining committed to the vision that inspired Princes Fumi from
the start. The ultimate goal of Princess Fumi is to dress women inside out. That is, helping women to release the princess
in them. This is the foundation of ADASSA, Inc and what will make it a success.