What Are People Saying About Adassa?




“Give me elegance, poise and luxury; you’ve got Adassa. This brand definitely suits my lifestyle as a single, on the go gal."

This coming January, I will be travelling with Princess Fumi to Africa to experience the amazing story at the Royal Palace in Africa. I can't wait! ---Lindsay Daly, A Native of Ohio


 “As a wife or a mother, you are always on the go. You get caught up in family affairs that you often forget that there is a Princess in you.

Wearing this piece of Adassa’s “Brash & Sassy Collection” gave me the permission to spring forth with clean elegance and sheer sophistication."----Johanna M, Hispanic


“Lounging in designs from Adassa has really impacted my life in a positive way; as I began to put these loungers on, I experienced a surge of confidence while striding with ease and extreme comfort. Not only that, I had the sense that I could do or be anything.
Who would have thought that wearing any clothes would impact anyone in the way I have been affected by the Adassa Brand--Rachel Callaway, Islander


“Before wearing Adassa, I felt intimidated just thinking about modeling; something I had never done before.

Ten minutes into this, I found myself soaring like an eagle. I essentially told Princess Fumi how pleasant it was to experience the high energy behind the brand.

I wanted all of the styles! I can certainly see myself entertaining in my home in this luxurious lounge set. Wow, I truly believe I can fly!
I can’t wait to fill my wardrobe with the Adassa experience.”--Linda Paek, Korean 


"I was so excited to wear a style from the Adassa collection when called upon to do so.  Indeed, I felt like royalty.
      Every Woman should have the opportunity to live like a princess and the Adassa Brand help them do just that.
     The Adassa Brand allows you to start your day in elegant clothes and end that day in pure sophistication.
     As a woman over 40, I want to wear lounge wears that make me feel good and not make me look older than what I am.

The Adassa Brand does a great job of making women feel elegant and young."  ---Yolanda Shields, A Native Tennessean


“My ultimate goal is to dress women inside out. Whether you are wearing the daywear or lounge wear; whether you are carrying
one of our signature handbags; if you are wearing our jewelry,
regardless of age, body stature or social "clout", you are a princess and you must live that dream. To this effect, the ADASSA brand is helping women to release the princess in them. This is
the foundation of ADASSA, and what will make it a success.”

--Princess Fumi, Princess of Emure Kingdom--Nigeria, West Africa.
 (Our Royal Family Tree)                              


"I stand amazed at how beautiful this brand is. It does not matter what you are wearing. Where Adassa is concerned, it truly brings out the princess in you.
My husband kept complementing me on the clothes, particularly the "Majesty's Fashionista Metallic hats. I have no doubt that this brand will be a success. Every woman has the need to be desired and respected. Adassa helps you to accomplish those desires. My incredible shopping began the day I layed my eyes on Adassa. I know you will too. It does not matter what age you are, you will look & feel young, elegant, alluring and more importantly sophisticated."
--Jemma Williams, a Native of Trinidad

ORDER: Inspirations from a Royal Palace
Sorry, Wholesale Enquiries Only
ORDER: Fashion For Life Loungers Available Online

Every Woman is a Princess.... Live the Dream!


Share on Facebook


The brand name is derived from the name of a teenager named Hadassah, who became Queen Esther in ancient Persia. The story of this noble queen bears semblance to that of Princess Fumi's mother, Princess Remi, a young orphan who overcame adversity and married an African Prince. Read more at: Princess Fumi's Bio.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Mailing List & Special Offers
For Email Marketing you can trust

ADASSA, Inc. & Adassa-Adumori Foundations, Inc.
 P.O. Box 2071* Spring Hill * TN * US * 37174
Our Foundation: giveback@adassafoundation.org

No part of this web-site, pictures or articles can be duplicated without the written permission of Princess Fumi Ogunleye Hancock, President of Adassa, Inc.
   2008 - 2012 ADASSA, Inc. All rights reserved