Princess Fumi's Bio


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Family History: Royalty Inspire ADASSA

The ADASSA brand is the creation of Princess Fumi Ogunleye of Nigeria's Adumori Royal Dynasty. The brand name is de-rived from the name of a teenager named Hadassah, who became Queen Esther. The story of this noble queen bears semblance to that of Princess Fumi's mother, Princess Remi, a young orphan who overcame adversity and married a prince.

Princess Fumi's passion for designing clothes began when she was 12 years old. Her ADASSA brand is inspired by her mother, who always wore elegant loungewear at home in her royal haven, whether she was enjoying a peaceful afternoon with her family or hosting dinner guests. Princess Fumi wants to share her mother's sense of style with women everywhere, because she believes every woman should be able to look and feel like a princess.

Her first lounge to daywear collection,
Inspirations from the Royal Palace: Her Majesty's Wardrobe & Brash and Sassy:BELIEVE, meshes vintage with modern day chic by fusing luxurious fabrics with lace and unique accessories from around the world.

The 50 designs in the collection cater to today's fashionistas who work as well as entertain at home but cannot find clothes that suit their style or busy schedule.

Every woman deserves to enjoy a taste of couture, smiles Princess Fumi. But women want clothes that take them through the day without having to change two or three times.

My collection features couture-quality pieces that can be worn at home during any occasion or at work.

Princess Fumi's interest in creating a line of women's lounge to daywear also stems from her own experience. Having been a critical care nurse for years, the princess understands a woman's need to slip into something comfortable and classy after work.

When I come home from work, I want to replace the scrubs I've been wearing for 12 hours with something elegant and luxuri-ous something that will pick me up, says Princess Fumi.

I believe that whether you're a nurse, a homemaker, or a business professional, you deserve to look and feel your best.

Growing up in a royal household in Africa allowed Princess Fumi to experience a life unfamiliar to most westerners, a life of royalty blended with a rich tribal heritage. Her grandfather, King Ogunleye II, reigned for 21 years as the leader of Emure-Ekiti, a prominent community in Nigeria that is home to the Yoruba tribe.

Her cousin King Emmanuel Adebayo was crowned king of Emure-Ekiti in February 2008, and the princess had the privilege of at-tending his coronation. This marked her first trip to her homeland in 23 years, and the experience was both joyful and heart-wrenching. Princess Fumi received a royal welcome and reclaimed her royal title, but what moved her most was seeing her people and their fight to survive.

"It broke my heart to witness in my homeland broken down schools, clinics with no running water or basic equipment, and hungry children having to walk miles to school, she laments. This experience has showed me that I can no longer pretend that Africa is not in dire need of assistance. Something has to be done."

Returning to Africa fueled within the princess a passion to improve the lives of women and children on the continent of Af-rica. That passion led her to launch the ADASSA - Adumori Foundation, a  non-profit organization that will receive a portion of the proceeds from ADASSA product sales to develop and support advancement projects in third world countries. Some of the projects the Foundation will develop include a food distribution system for impoverished communities, a micro credit system for small business owners, and a leadership development program for African communities. The Foundation will also provide funding and other resources for health clinics and a youth development center.

Having witnessed King Emmanuel's positive impact on the nation of Nigeria has given Princess Fumi new insight into what it means to serve.

"For the first time, I understand that being a princess is not a fashion statement, but rather a mantle of responsibility for mak-ing a difference in the lives of my people," she smiles.

ADASSA has given me a special opportunity to serve my people by investing in their future. When you purchase an ADASSA product, you are not only changing your life and living the dream, you are also making a difference in the life of another person across the globe.

"I am indeed humbled that I've been granted the privilege to champion this cause for my people, she adds. With this challenge ahead of me, I invite everyone to take part in keeping this dream alive -- the dream of one day seeing every child and woman overcome poverty."

Whether she is designing sketches of beautiful garments, caring for the sick or serving her people, Princess Fumi Ogunleye has one goal in her life: to make women look and feel like royalty.

ADASSA is not a product -- it is a lifestyle for all women . A lifestyle that brings out the princess in each of us. No matter your age, your height, or your weight, you can live that dream. It's your destiny.


Every woman deserves to enjoy a taste of couture, collection features couture-quality pieces that can be worn at home or at work, during any occasion.

Princess Fumi

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The brand name is derived from the name of a teenager named Hadassah, who became Queen Esther in ancient Persia. The story of this noble queen bears semblance to that of Princess Fumi's mother, Princess Remi, a young orphan who overcame adversity and married an African Prince. Read more at: Princess Fumi's Bio.

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