The ADASSA brand is the creation of Princess Fumi Ogunleye of Nigeria's Adumori Royal Dynasty. The brand name is de-rived from the name of a teenager named Hadassah, who became Queen Esther. The story of this noble queen bears semblance to that of Princess Fumi's mother, Princess Remi, a young orphan who overcame adversity and married a prince.

Every woman deserves to enjoy a taste of couture, smiles Princess Fumi. But women want clothes that take them through the day without having to change two or three times.

My collection features couture-quality pieces that can be worn at home during any occasion or at work.

Princess Fumi's interest in creating a line of women's lounge to daywear also stems from her own experience. Having been a critical care nurse for years, the princess understands a woman's need to slip into something comfortable and classy after work.

When I come home from work, I want to replace the scrubs I've been wearing for 12 hours with something elegant and luxuri-ous something that will pick me up, says Princess Fumi.

I believe that whether you're a nurse, a homemaker, or a business professional, you deserve to look and feel your best.

Growing up in a royal household in Africa allowed Princess Fumi to experience a life unfamiliar to most westerners, a life of royalty blended with a rich tribal heritage. Her grandfather, King Ogunleye II, reigned for 21 years as the leader of Emure-Ekiti, a prominent community in Nigeria that is home to the Yoruba tribe.

Her cousin King Emmanuel Adebayo was crowned king of Emure-Ekiti in February 2008, and the princess had the privilege of at-tending his coronation. This marked her first trip to her homeland in 23 years, and the experience was both joyful and heart-wrenching. Princess Fumi received a royal welcome and reclaimed her royal title, but what moved her most was seeing her people and their fight to survive.

"It broke my heart to witness in my homeland broken down schools, clinics with no running water or basic equipment, and hungry children having to walk miles to school, she laments. This experience has showed me that I can no longer pretend that Africa is not in dire need of assistance. Something has to be done."

Having witnessed King Emmanuel's positive impact on the nation of Nigeria has given Princess Fumi new insight into what it means to serve.

"For the first time, I understand that being a princess is not a fashion statement, but rather a mantle of responsibility for mak-ing a difference in the lives of my people," she smiles.

ADASSA has given me a special opportunity to serve my people by investing in their future. When you purchase an ADASSA product, you are not only changing your life and living the dream, you are also making a difference in the life of another person across the globe.

"I am indeed humbled that I've been granted the privilege to champion this cause for my people, she adds. With this challenge ahead of me, I invite everyone to take part in keeping this dream alive -- the dream of one day seeing every child and woman overcome poverty."

Whether she is designing sketches of beautiful garments, caring for the sick or serving her people, Princess Fumi Ogunleye has one goal in her life: to make women look and feel like royalty.

ADASSA is not a product -- it is a lifestyle for all women . A lifestyle that brings out the princess in each of us. No matter your age, your height, or your weight, you can live that dream. It's your destiny.